Monday, September 23, 2013

Second Position Logo

This past spring, I competed in the local Greater Binghamton Scholastic Challenge with my business Second Position. Though we didn't take home the overall prize, we did win "Best Idea" and were praised for our logo design.
I designed this logo to look like the placement of the legs in second position, which is a ballet position in which you stand with your legs about hip-width apart and your feet turned out. I wanted it to look like a whimsical drawing, something along the lines of a quick doodle, since we did plan on targeting a younger age group. I kept the logo pink because pink is the trademark color for dance.

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